unlimited breathable lasting foundation

natural semi-matte , SPF24 PA+++

using japanese precision, shu uemura’s makeup artists studied and identif... read more
unlimited breathable lasting foundation

unlimited breathable lasting foundation

natural semi-matte , SPF24 PA+++

  • See All the Shades

HK$480.00

using japanese precision, shu uemura’s makeup artists studied and identified the diversity of asian skin tones^ to develop tailor-made shades. this foundation for asian skin is available in a wide range of precise shades to enhance each individual’s ideal complexion.

18-hour longwear* liquid foundation with a semi-matte finish and a light formula that allows your skin to breathe. this long wear foundation with SPF24 PA+++ has a unique stretchable texture that holds pigments in place, the unlimited breathable lasting foundation evaporates into a thin layer that is half the thickness of standard foundations, the sponge-like powders absorb sebum and sweat, giving you a fresh look all day long.

^refers to asian women skin tones
*self-assessment, 63 asian women, after 1 application of unlimited breathable lasting foundation

discover the iconic
unlimited liquid foundation

20 tailor-made shades for the
most precise match
for asian skin tones & features^

japanese organic rice extract
18-hour longwear*
lightweight & breathable*

natural semi matte finish, SPF 24 PA+++

^refers to asian women skin tones
*self-assessment, 63 asian women, after 1 application of unlimited breathable lasting foundation

unprecedentedly breathable,
all day lasting finish*

*self-assessment, 63 asian women, after 7 days
application of unlimited breathable lasting foundation

find your perfect color match20 colors tailored-made for asian skin^

^refers to asian women skin tones

hvc shade system
for a perfect color matchfind your perfect shade in one click

brighten up in 4 easy steps!
0
enhance
3 in 1 cleansing oil,
makeup remover,
cleanser and
nourishing
treatment in
one step
ultime8∞
beauty cleansing oil
HK$360/150ml
HK$860/450ml
1
prepare
hydrating for a
lasting base
make-up,
prevent pm
2.5
pollutants
stage performer
block:booster
SPF 50/PA+++
HK$360
2
perfect
breathable,
lasting and
natural
complexion in
30 seconds
unlimited
liquid foundation
SPF 24/PA +++
HK$400/35ml
petal 55
foundation
brush
HK$450
3
play
tailor-made
for asian skin
organe red
brighten up
complexion
rouge unlimited
matte
HK$240
 
*Based on Beauté Research Hong Kong Selective Distribution Full Year 2019
Report by Sales Value and Units- Make-up Removers Category under Department
Stores &
Boutiques Channel (Copyright ©2020 Beauté Research SARL)

steps for flawless face makeup

step 1
step 2
step 3
step 4
step 5
primer
liquid foundation
loose powder
makeup mist
powder
foundation

natural semi-matte

natural glow

unlimited block:booster
SPF50+ PA+++

unlimited breathable
lasting foundation
SPF24 PA+++

unlimited glow breathable
care-in foundation
SPF18 PA+++

unlimited mopo
breathable fixing
loose powder

unlimited lasting
makeup face mist

unlimited nude
mopo care-in
powder foundation

provides boosted lasting
protection and comfort to your skin
creates seemless finishing
fixes and locks your makeup
provides
hydration sensation
easy on-the-go
touch up

steps for flawless
face makeup

apply either with fingertips, or the petal 55 foundation brush. gently apply to formula onto full face.