hard formula

The number one eyebrow pencil, hard formula is smudge-proof and long-lastin... read more
hard formula

hard formula

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The number one eyebrow pencil, hard formula is smudge-proof and long-lasting, and stands out from the crowd by the perfect hardness of the formula. If the lead is too soft, drawing fine, precise lines becomes difficult. Yet if the lead is too hard, it will not go onto skin smoothly.

This unique formula consists of a mix of powder, wax, and small amounts of semi-solid oil, a winning combination that delivers the perfect hardness for ultimate precision with a powdery texture that works well with foundation upon application.

Enabling precision, the unique "naginata" samurai sword shape is part of shu uemura's heritage, creating natural, defined brows, for both fine lines and wider areas. The angled tip boasts versatility, craftsmanship, and a timeless functionality that navigates ever-changing brow trends through time. The edge is used to draw precise lines as thin as hair, the side surfaces are for shading naturally or boldly, and the point is for filling in the fine gaps in the brows for a beautiful finish. Each pencil is carefully manufactured and is the epitome of Japanese craftsmanship.



Asia’s NO. 1 shu uemura hard formula eyebrow pencil
Asia’s NO. 1
shu uemura hard formula eyebrow pencil


Steps for a perfect brow look
1. Ultimate precision and definition
2. Create a natural shading brow
3. Fill in the gaps in the brows
1 : 1
Meticulously crafted in a
"naginata" samurai sword shape
Sword shape for precision

Its "naginata" sword shape allows you to highlight brow contour naturally

HARD9 hardness for a defined brow look

With perfect hardness, HARD 9 delivers a natural, buildable application.

Semi-solid oil formula for a fluffy finish

Oil activated formula provides a more pigmented, lasting brow look.

Intense color payoff for a lasting brow look

Smudge-proof and-long lasting for a polished finish.

professional eyebrow essentials BROW EXPERTISE
natural eyebrow colour EYEBROW MANICURE
Create a soft, natural looking eyebrow
fuller brow is just a brush away. groom and define untamed brow
iconic eyebrow pencil HARD FORMULA
best selling
samurai sword shape for precision. a variety of stylish shades available
duo-tone eyebrow palette BROW: PALETTE
easy to apply and blend
this handy palette is tailored for those who look for a natural brow finish
pre-shaped eyebrow pencil BROW : SWORD
pre-set sharpener
precision with convenient brush tip. water and sweat proof formulation
eyebrow mascara BROW: COMB
pigmented 3D brow
innovative brush for easy application. creates a lasting, natural and glossy finish
the ideal brow shapes for different face shapes
a curved eyebrow shape will soften the angled face.
a thick eyebrow will help to create a natural look.
a flat eyebrow shape will make your face look more balanced.
eyebrow with high, sharp arch will enhance your look.
hair colour recommended brow pencil colour recommended brow manicure colour
sound black
02 seal brown
05 stone grey
ash brown
reddish brown
03 brown
palm beige
dark brown
06 acorn
tawny gold
light brown
07 walnut brown
honey glaze