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hard formula

hard formula stands out from the crowd by its unique shape and formula. tha... read more
hard formula
hard formula
hard formula
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hard formula

hard formula

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HK$220.00

hard formula stands out from the crowd by its unique shape and formula. thanks to the tip sharpened in the shape inspired by a japanese “naginata” blade, helps draw natural eyebrow hair one by one.

discover the easy drawing of eyebrows. if the lead is too soft, drawing fine and precise lines becomes difficult. the unique formula of hard formula consists of a mix of powder, wax, and small amounts of semi-solid oil. this winning combination means the texture glides smoothly on foundation allowing you to draw perfect eyebrows.

the unique "naginata" samurai sword shape is part of shu uemura's heritage, helping to create natural, defined brows, for both fine lines and wider areas. the angled tip boasts versatility, craftsmanship, and a timeless functionality that navigates ever-changing brow trends through time. the edge is used to draw precise lines like hair, the side surfaces are for shading naturally or boldly, and the point is for filling in the fine gaps in the brows for a beautiful finish. each pencil is carefully manufactured and is the epitome of japanese craftsmanship.

shu uemura #browpower
no.1 brand in eye brow makeup in 8 asian markets*
hard formula hard formula
^Shu Uemura’s calculation is based in part on data reported by Beauté Research SARL in February 2021 through its “Asia 8 Markets– Quarterly Retail Sales Report – Q4 2020” in the Department Stores and Boutiques Prestige market. (Copyright ©2021 Beauté Research SARL). The report consolidates 2020 full year sales data in unit & value in the “MAKEUP / EYEBROW PRODUCTS” segment from participating prestige brands in Department Stores and Boutiques in 8 Asia markets (China, Hong-Kong, Japan, Korea, Taiwan, Singapore, Thailand & Indonesia).
hard formula in 14 shades
for customized brow shaping
1
inspired by japanese craftsmanship with a unique naginata shape for utmost precision
2
draw perfect eyebrows with 3 easy steps
3
made in japan – intense color pay off, smudge-proof
this unique and meaningful shape was named after the traditional Japanese blade; naginata. the shape is not only aesthetic- it is unique and meaningful and serves to draw the perfect eyebrow in 3 easy steps with utmost precision.
at shu uemura all makeup artists amster the art of sharpening
draw perfect eyebrows
3 easy steps with hard formula
close to 1mm fine tip
for utmost precision
1
draw lines as thin as hair
2
shade to create
natural shadows
3
fill in gaps with a point –
like a simple pencil
giving you brow power
our optimal balance of formula: powder, wax & semi-solid oil
giving you brow power
our optimal balance of formula: powder, wax & semi-solid oil
designed especially for the asian face
 
 
styling
type
finish
brow:palette
brow:palette
shade
powder
soft shadowing
hard formula
hard formula
draw
wooden pencil
define with precision
brow:sword
brow:sword
draw
mechanical pencil
defined with
soft yet
precise lines
eyebrow manicure
eyebrow manicure
color
mascara
easy and fluffy finish
brighten up in 4 easy steps!

brighten up in 4 easy steps!

0

enhance

makeup remover
cleanser and
nourishing
treatment in
one step

1

prepare

boosted lasting,
protection,
comfort

2

perfect

unprecedentedly breathable, all day
lasting finish**

3

play

tailor-made
for asian skin
orange red
brighten up
complexion

ultime8∞
beauty cleansing oil

unlimited
block:booster
SPF50+ PA+++

unlimited
liquid foundation
SPF 24/PA+++

petal 55
foundation
brush

rouge unlimited
matte

0

enhance

makeup remover
cleanser and
nourishing treatment
in one step

ultime8∞
beauty cleansing oil

discover more
1

prepare

boosted lasting,
protection,
comfort

unlimited
block:booster
SPF50+ PA+++

discover more
2

perfect

unprecedentedly breathable, all day
lasting finish**

unlimited
liquid foundation
SPF 24/PA+++

petal 55
foundation
brush

discover more
3

play

tailor-made
for asian skin
orange red
brighten up
complexion

rouge unlimited
matte

discover more

+refers to scent of the product
^except water
*for transparant and tinted shades: Self-assessment, 63 Asian women, after 7 days
**self-assessment, 63 Asian women, after 7 days application of Unlimited Breathable Lasting Foundation.

*Based on Beauté Research Hong Kong Selective Distribution Full Year 2019 Report by Sales Value and Units- Make-up Removers Category under Department Stores & Boutiques Channel (Copyright ©2020 Beauté Research SARL)
^Based on Beauté Research Hong Kong Selective Distribution Full Year 2019 Report by Sales Value and Units- Total Make-up Eyes Category under Department Stores & Boutiques Channel (Copyright ©2020 Beauté Research SARL)

Type

pencil

atelier tips for brows how to apply
how to fill in sparse eyebrows
fill in the gaps by drawings hairs one by one using the thinnest edge of hard formula
how to adjust uneven eyebrow shape
draw hair one by one to crate a curved arch along the top of your eyebrow, and adjust them to balance the shape
how to make eyebrow height even
find the center of each brow and adjust lower or upper part
perfect
your brows
 
 
styling
type
finish
brow:palette
brow:palette
shade
powder
soft
shadowing
hard formula
hard formula
draw
wooden pencil
define with precision
brow:sword
brow:sword
draw
mechanical pencil
defined with soft yet precise lines
eyebrow manicure
eyebrow manicure
color
mascara
easy and fluffy finish
brow unlimited
brow unlimited
color
mascara
2-in-1 color
brow & lash
mascara