

new
#rougeunlimited


new, sleek packaging
welcome the new “Reiwa” era of
shu uemura rouge unlimited
shu uemura rouge unlimited
using black, red, and white – 3 powerful colors
that are deeply rooted in japanese culture and
embodies the strong core of the brand, which is
the wish to make all women beautiful, and to
remain honest and pure to our strict mindset.
that are deeply rooted in japanese culture and
embodies the strong core of the brand, which is
the wish to make all women beautiful, and to
remain honest and pure to our strict mindset.


made-in-japan quality

japan-origin
pigments
with japanese high-tech pigment
mega-loaded technology, ultra-fine pigments
are packed and charges the texture with
full color intensity to deliver an exceptional
color pay-off tailor made for asian skintones.
mega-loaded technology, ultra-fine pigments
are packed and charges the texture with
full color intensity to deliver an exceptional
color pay-off tailor made for asian skintones.
japanese tsubaki oil
extracted from the japanese camellia seed
then purified. the tsubaki are grown and
handpicked on the notable toshima island,
island of tsubaki for the last 200 years,
providing luxurious moisture
then purified. the tsubaki are grown and
handpicked on the notable toshima island,
island of tsubaki for the last 200 years,
providing luxurious moisture

tailor made for asian skin tone
rouge unlimited lipstick in the staggering
range
of
of
155colors &
6textures
6textures






product name
rouge unlimited
matte
matte
rouge unlimited
rouge unlimited
amplified matte
amplified matte
rouge unlimited
amplified
amplified
rouge unlimited
lacquer shine
lacquer shine
rouge unlimited
sheer shine
sheer shine
description
star texture, creamy
comfortable
comfortable
weightless, layerable
ultra-thin satin
ultra-thin satin
high coverage
rich, velvet matte
rich, velvet matte
high coverage
creamy, velvet shine
creamy, velvet shine
melting sensation,
high shine
high shine
light, moisturizing
shiny pop color
shiny pop color
no. of shades
46
56
23
10
13
7

best-seller #RD163,
the purest red for asian skin
the purest red for asian skin
other hot shades
brighten up in 4 easy steps!
* no.1 make-up remover brand in China, Hong Kong, Japan, Korea, Taiwan, Thailand, Singapore. Based on sales
amount: “Asia 7 markets consolidation - Selective Distribution Full Year 2017 Report” (copyright © 2018
Beauté Research SARL).