shu uemura celebrates its very first eye make-up base, designed to create a flawless finish - a feat not always possible due to delicate skin around the eye area that can sag and wrinkle. a loss of moisture in this area can cause makeup to smudge, crease, and fall off. incorporating true color veil technology, the light and comfortable texture of eye:prime creates a thin film with the best balance of smoothness and adherence for true payoff of eye shadow. it allows color to adhere smoothly. blending for gradation and drawing lines becomes easy, and the nuances of each color stands out, resulting in long-lasting makeup that stays true all day.
before eye makeup, take an appropriate amount and apply gently to the eyelid.